My Portfolio
Showcasing my work, skills, and creative strategies that drive impactful results.
Caltex (Oil & Gas)
Role: Digital Account Executive
What I Did :
Created engaging campaigns and captions highlighting fuel efficiency, smooth rides, and engine care.
Developed #Double100DoubleCare campaign celebrating 200 oil change facilities, using cricket as a metaphor.
Conceptualized reels for Havoline and Delo oils focusing on smooth rides, engine performance, and reliability.
Impact :
Boosted page engagement by 30% with fresh and relatable content.
Cricket-themed campaign achieved high organic traction and brand recall.
Al Meezan Investment Management (Finance)
Role: Digital Account Executive
What I Did :
Developed content for annual reports and table calendars around theme like Performance that Goes An Extra Mile.
Simplified complex financial messages into clear, engaging copy.
Impact :
Helped the brand humanize finance and connect better with retail investors.
Consistent content strengthened Al Meezan’s leadership positioning in Shariah-compliant finance.
MMI Hospital (Healthcare – Multispecialty Hospital)
Role: Digital Account Executive
What I Did :
Conceptualized and developed the annual report theme for 2024 highlighting MMI Hospital’s values and achievements.
Wrote articles and feature content to position MMI as a leader in patient-centered healthcare.
Managed and created content for social media platforms, focusing on health awareness, service highlights, and hospital updates.
Impact :
Strengthened MMI Hospital’s brand identity through a cohesive annual report theme.
Boosted digital visibility and engagement by delivering consistent, informative, and patient-friendly social media content.
Enhanced the hospital’s image as a trusted healthcare provider in Karachi.
Cofsome Ivy (Pharma – Herbal Cough Syrup)
Role: Digital Account Executive
What I Did :
Developed campaign copy highlighting non-drowsy, herbal, and effective relief.
Positioned Cofsome Ivy as a trusted family-friendly medicine.
Impact :
Strengthened product awareness across pharmacies and online channels.
Built a clear brand narrative that differentiates from chemical syrups.
Dry Cleaners (Laundry & Dry-Cleaning Services)
Role: Digital Account Executive
What I Did :
Wrote content for print advertisements and banners promoting Snowhite’s premium dry-cleaning and laundry services.
Created WhatsApp message content to support customer communication and promotions.
Focused on clear, professional, and customer-focused messaging tailored for offline and direct channels.
Impact :
Strengthened Snowhite’s brand presence in print and on-ground visibility.
Supported direct customer engagement through WhatsApp promotions.
Contributed to building a consistent and professional brand tone.
Daisy Pediatrics (Healthcare – Pediatrics)
Role: Digital Account Executive
What I Did :
Designed child-friendly content such as “Do You Know” and “Fact” posts to simplify medical knowledge.
Built reels like 5 Fun Ways to Spark Your Child’s Inner Scientist.
Impact :
Achieved 5000+ organic views across awareness reels.
Strengthened Daisy Pediatrics’ trust and visibility among parents
MST Leather / Muhammad Shafi Tanneries (Leather Export)
Role: Digital Account Executive
What I Did :
Created exhibition content for LINEAPELLE Milan, LINEAPELLE New York, and All China Leather Exhibition.
Highlighted product quality, durability, and value for money in simple yet strong copy.
Impact :
Enhanced international brand visibility in Italy, China, USA markets.
Helped communicate MST’s reputation as a premium Pakistani leather exporter.
Strategies That Drive Results
Helping brands grow through data-driven marketing, creative storytelling, and impactful campaigns. Delivering measurable success with every project.
Client Success Has Always Been My Priority
Delivering impactful strategies, creative campaigns, and measurable results for every project.